The mose simpliest way to describe Semiotics is 'The study of signs'. However rest assured it is not that simple, I myself am still understanding and learning more about the topic. When talking about semiotics. a sign is anything that stands for something else. It took me a long time to understand this very simple statement.The British semiotician Daniel Chandler suggests that studying semiotics can make us “more aware of reality as a construction and of the roles played by ourselves and others in constructing it. Meaning is not ‘transmitted’ to us – we actively create it according to a complex interplay of codes or conventions of which we are normally unaware. Becoming aware of such codes is both inherently fascinating and intellectually empowering.”
References: http://www.aber.ac.uk/media/Documents/S4B/sem01.html http://www.google.co.uk/imgres?imgurl=http://christinabakerkline.files.wordpress.com/2009/07/magrittes-pipe-semiotics1.jpg&imgrefurl=http://christinabakerkline.wordpress.com/2009/07/31/language-geek-3-semiotics/&usg=__z2IYgaekfsc0yqHbNN2tFQaWmnw=&h=228&w=320&sz=11&hl=en&start=12&um=1&itbs=1&tbnid=kCfFKec74ORT0M:&tbnh=84&tbnw=118&prev=/images%3Fq%3Dsemiotics%26um%3D1%26hl%3Den%26safe%3Doff%26sa%3DN%26tbs%3Disch:1 http://en.wikipedia.org/wiki/Roland_Barthes 'Camera Lucida' By Roland Barthes
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